My 2026 Open Social Web Predictions

(timothychambers.net)

67 points | by todsacerdoti 6 hours ago

19 comments

  • jollymonATX 1 hour ago
    It's sad that even hitting these meteics will reault in little actual growth. Bluesky is devoid of shareable content. Threads is.... just go to threads and use it and I bet you come away feeling like its unusable like I did. Fediverse when I browse it is like venturing into a ghost town. EVER time I see a blog with a linked acct I check it out. Always they are devoid of interactions. Wordpress blogs have real comments (sometimes) with real interactions happening at a decent clip. Thats the real state of things. Numbers go up predictions like this make no sense to me for one big fat reason, where are the interactions? (I want it to work just ftr)
    • conception 1 hour ago
      How does bluesky have no shareable content? My friends who twittered now all use BS. Haven’t noticed a change in “check this out”
      • jollymonATX 1 hour ago
        Point to publically posted bs links or embeds please then. Not F2F shares. That's what I am talking about. X and FB have those in droves and they are a real growth driver.
  • mosura 44 minutes ago
    Slightly tangentially, I expect GitHub to seriously lose lustre as developer de facto social network, with codeberg and self hosted forgejo taking off, leading to a fediverse of instances.

    That is likely to be a bigger trend than any shift in normie open social web stuff.

    • anentropic 22 minutes ago
      What would be driving that trend?

      I dropped X and adopted BlueSky & Mastodon, but must admit I find a bit annoying when projects don't use GitHub... I need to set up a new account to interact with them, if I star the repo my stars end up spread across multiple services.

      I guess the ideal end goal would be if GitHub federated too and then some of that stuff would work.

      The appeal of ditching X was obvious but I can't see the same for GitHub at the moment.

  • lifeisstillgood 1 hour ago
    Social media compromises

    - asymmetric social activity - standing in a crowd social activity - discovery - curated/accidental/mediated - directed presentation - advertising

    I’m not too sure what Bluesky’s approach is but all the different approaches to federation and replacing Twitter fail to be as simple and intuitive as adding your mate to a WhatsApp group, nor as simple as “everyone is on Twitter”

    Twitter will tend to revert to its mean (imagine a pub where suddenly the MAGA convention from next door comes in and starts ordering drinks - the pub will change it’s nature but plenty of the tables will just carry on.

    You just don’t know which ones, till you sit down and listen to the conversation- a lot like real life.

    I’m not convinced that any technological change will make a difference - whatsapp already solves the “invite people you know” problem, and that’s good enough for most of the world. The problem of “somewhere in the world Paul Dirac is chatting with Einstein, can I listen in” is solved with scientific publications, “can I join in” is unsolvable and I think a misunderstanding of what was once happening on Twitter back when people cared

  • tolerance 24 minutes ago
    I suspect that Nostr is the protocol that provides people with the type of platform that people actually want when the wax technotic over the Web past and present. The issue is that it’s presented in a way that is apathetic with regard to the sociopolitical concerns of the people who are emotionally invested in the future of the ‘Open Social Web’.

    You would think that people would be in a rush to build with a technology that appears to be simple to implement and holds communities directly responsible for their conduct and content.

    Maybe I’m seeing things the wrong way.

  • saltysalt 1 hour ago
    I predict 2026 will see a mass return to self-hosted blogging (and the Linux desktop, natch).
    • jollymonATX 1 hour ago
      This is my hope as well, but fear of ai scrape is real among folks I have chatted with this about.
  • pfraze 1 hour ago
    I think these are pretty good predictions, or at least line up with the goals we’re pursuing. I believe private data will land in atproto, hopefully by mid year. I also expect the tooling will improve a lot; the new Tap tool has made backfill and sync a lot easier, and the moderation tools are also going to improve a lot (the Osprey automod tool built with ROOST is great). That’s all pretty key for building applications.

    Also quick prediction the Atmosphere conference in March should be a good time

  • DustinBrett 2 hours ago
    I still have yet to see a BlueSky link in the wild.
    • anentropic 20 minutes ago
      OTOH I feel a bit negative towards companies that stayed on X without at least also having either BlueSky or Mastodon
    • Kye 2 hours ago
      Check any sports subreddit. I also see them on Discord all the time.

      https://old.reddit.com/domain/bsky.app/

      • andrewinardeer 17 minutes ago
        Probably because of the pile on a few months ago about "no X links in my subreddit" because Musk is allegedly a Nazi.
  • nunobrito 4 hours ago
    The article is OK albeit unaware of what is happening on the NOSTR world so I'll take the liberty of making some predictions related to NOSTR:

    1) Blossom grows even more and defacto replaces IPFS for decentralized file distribution

    2) Open Social goes beyond text and decentralized video, docs, meetings, calendars become easily available with several implementations sharing a common NOSTR protocol underneath for accounts and communication, see https://iris.to/ as first example

    3) True P2P social web is achieved. Forget about servers or clouds, each cellphone becomes its own data center and cellphones talk with other using P2P techniques

    • evbogue 2 hours ago
      What strategy will Nostr use to achieve true P2P social?
      • nunobrito 1 hour ago
        From what I see, WebRTC is the key to achieve direct P2P connections.

        I'm involved at NOSTR project where beyond internet the connections can be made with bluetooth, LoRa, LAN (including Wi-Fi) and radio using walkie-talkies.

  • rcarmo 1 hour ago
    My anecdotal experience is that I still have to dive into X to follow some people. I use mostly Mastodon, occasionally look into BlueSky, and pretty much stopped caring about Threads since Meta decided to treat the EU differently. I’d say the grand social experiment the post portrays just isn’t happening.
  • KellyCriterion 3 hours ago
    Does anybody know what happened to the great "Mary Meeker" (?) Web Internet Report, posted annually by her?

    I loved her compilations.

  • sMarsIntruder 1 hour ago
    As others here below have noticed, there is no match between actual data and predictions made by the authors.

    Which is definitely strange, and we should ask: why?

    • krapp 1 hour ago
      Because people tend to predict the future they wish would happen, not what the data says would be most likely.

      The same thing happens with every HN predictions thread.

  • baggy_trough 4 hours ago
    > Bluesky will cross 60 million registered users in 2026. Growth will slow from 2024’s explosive pace but remain steady, driven by continued X dissatisfaction and improved features.

    That would be a surprise since (active user) growth has been negative over recent months.

    • chrneu 4 hours ago
      As far as I can tell, bluesky is pretty much on the way out. Nobody really uses it like they did twitter. it doesn't have the same vibe. it just feels forced. the science community might save it as a kind of summarizing service.

      i think this might be a problem with many of the "replacement" services. That initial growth and boom was driven by the novelty and curiosity of the service. Now that twitter is seen as kind of played out it feels unnecessary to be on a clone of it. The draw is gone and most of the utility(alerts) have moved elsewhere.

      i tried using bluesky and it just felt...lame? It wasn't really bluesky, just the fact I was on yet another social media service. A significant amount of folks on there are only on there because it isn't twitter. then they realize they don't need twitter which means they dont need bluesky.

      bluesky feels like a bunch of high school kids who didnt get invites to the real prom so they made a different prom, but the different prom kinda sucks. "Yay, prom!" "Um..this isn't prom, this is different prom."

      • AJ007 3 hours ago
        Mastodon has been better than I expected after the first Twitter exodus slowed down. Much less noise than X/Twitter. The protocol may turn out not to be scalable, but it's very much alive.
        • observationist 3 hours ago
          It's like a compromise between forums and twitter, and there are some great smaller communities out there. When the curation and moderation are good, and the community has a solid purpose, you get gems - quite a few mastodon gems out there.
          • akho 3 hours ago
            At this point, it isn't clear why federation is in there at all. The "forums, bit twitter" concept does produce nice places, but federation seems like a net negative for that.
            • riffraff 2 hours ago
              Federation is good if you want to stay within a community but also have a chance to interact with others.

              I.e. you mostly care about technology foo but occasion delve into epic poetry, and it's nice to interact with both footech.social and epicpoems.read. Also, being able to consume personal publishing (blogs!) from within the same app is quite nice.

            • owisd 2 hours ago
              The steelman for federation is that email survived the rise of the big platforms despite no-one owning email, so making other applications follow the email model means they too could be free from central ownership.
      • observationist 3 hours ago
        Some of the worst of the pile-on, scolding, pearl clutching behaviors that made everyone very glad to see certain people leave other platforms make large swathes of bsky totally worthless. It's like a mashup of the worst parts of reddit and twitter.

        There are a couple nooks and crannies that are worthwhile, but at scale it's not a good place. The vibe is "something went wrong" and "poor decisions have led me here" and not "warm, welcoming, vibrant, innovative community of wonderful people."

      • romellem 1 hour ago
        The experience you describe has been completely different from mine. I’m not a big poster, but I use Bluesky daily for:

        - Sports

        - Law

        - Authors

        - Comedy

        - Video Games

        - Programming news

        - Other general news

        Really feels like you are projecting a bit.

      • jasonlotito 2 hours ago
        > As far as I can tell, bluesky is pretty much on the way out.

        Maybe in your niche, but it's absolutely filled with lots of great people, and the posts are on topic and fun to read. Perhaps the issue isn't Bluesky, but you. There are still great posts there, but if you weren't reading that stuff to begin with, maybe this is a good thing that you aren't using it anymore.

        • ctoth 1 hour ago
          > There are still great posts there, but if you weren't reading that stuff to begin with, maybe this is a good thing that you aren't using it anymore.

          There's something beautiful about a defense of a community that is also a perfect exemplar of that community. Bit fractal, init?

          • p2detar 1 hour ago
            I personally find it less toxic than Xitter and that’s good. Less drama, lots of politics - which is probably normal at the moment but kind of annoying. Certain bubbles like gamedev are big. I think bsky is here to stay.
          • jollymonATX 1 hour ago
            Spot on observation. The very class of interaction indeed.
    • cebert 4 hours ago
      What’s unfortunate to me is both Bluesky and X have become dominated by political posts. I don’t have any interest in that and just want to keep up with interesting tech updates.
    • rapnie 2 hours ago
      Launching in early 2026, Eurosky Social [0] is coming.

      > The next era of social media: built and run in Europe, ruled by our laws.

      > Eurosky is building a European alternative to Big Tech social media and web services that is focused on innovation, user choice and open standards. Eurosky develops foundational software and services that enable entrepreneurs and startups to launch their products faster, cheaper and ready to scale.

      [0] https://www.eurosky.social

      • emaro 1 hour ago
        Thanks for the link. Seems like they want to be a European identity (and maybe more) provider for the AT protocol.

        > We’re launching @eurosky.social, a European identity that works across the entire open social web. Get access to any app built in the AT Protocol, including Bluesky, Flashes, Tangled, and many more. Hosted in Europe, governed in Europe. [Launching January 2026]

        I applaud the effort, but participating in the Fediverse I take issue with the fact that they seem to equal AT with "the entire open web". That's just BS if true.

        • rapnie 59 minutes ago
          Looks like they are ready to scoop up a bunch of EU grant money, perhaps at fediverse's cost. Esp. since it looks (not sure) that an AI company is behind the initiative: https://themodalfoundation.org/
    • j45 4 hours ago
      Steady might be just fine if a higher majority of those users are writers and publishers and not just consumers.
  • Kye 2 hours ago
    >> "At least one fully independent ATProto stack — PDS, Relay, and AppView operating without dependency on Bluesky PBC infrastructure — will achieve viability in 2026, meaning it has paying customers or sustainable funding. This will be the year ATProto proves (or fails to prove) it can exist beyond Bluesky-the-company."

    Isn't Blacksky already there? I haven't kept up, but I thought the last big banning blowup led to prioritizing finishing the AppView.

  • jimmydoe 4 hours ago
    social network, and to some degree open internet, is a millennial thing, it will die out as millennials get older.
    • culi 3 hours ago
      A poll of gen alpha (aged 12-15) from 2024 asked about job aspirations:

        YouTuber (32%)
        TikTok creator (21%)
        Doctor/nurse (20%)
        Mobile app/video game developer (19%)
        Entrepreneur (17%)
        Artist (16%)
        Sports athlete (15%)
        Professional online streamer (15%)
        Musician (14%)
        Teacher (14%)
      • flipbrad 3 hours ago
        Something so grim should be accompanied by its citation, just so we can check it's not a windup
        • culi 3 hours ago
          I didn't wanna cite the Fortune article I got it from because it cited research from a group called "Whop" that didn't have the full data available. But here's the article I read

          https://fortune.com/article/gen-alpha-dream-careers-youtuber...

          EDIT: now that I'm looking more into it, I think this YouGov poll was the original source https://today.yougov.com/technology/articles/39997-influence...

          I do vaguely recall a more serious study showing a vast majority of kids thinking "influencer" was a viable career path and a very large portion beleiving it was the only viable career path for them. It also found that these percentages were higher in boys than in girls. That's the study I was trying to find but failed and found this instead

        • xnorswap 3 hours ago
          two decades ago it would have been:

            1. Movie Star / Actor
            2. TV Star / entertainer
          
          Youtube / tiktok are just the equivalent for that age in this day & age.
          • Zetaphor 1 hour ago
            One interesting difference is influencer is plausible for a significantly larger population of youth than their legacy equivalents ever were
          • culi 3 hours ago
            This is probably true and I would be really interested to see a longer-running study with a consistent methodology taking this on
            • ctoth 16 minutes ago
              Consider a prompt like this to a Deep Research agent if you are interested:

              How have youth career aspirations toward entertainment/fame-oriented careers changed over time (1960s-present), and does the rise of "influencer" represent a genuine shift or category substitution?

              \"Specific sub-questions\":

              1. What longitudinal or repeated cross-sectional surveys have asked children/teens about career aspirations with consistent methodology?

              2. What were the historical rates for "actor/entertainer/movie star" type responses in surveys from 1970-2000?

              3. How do current "influencer/YouTuber" rates compare when aggregated with traditional entertainment categories?

              4. Are there international comparison studies showing different rates by country?

              5. Is there evidence for changing perceived accessibility of fame careers (kids thinking it's actually achievable vs. fantasy)?

              \"Priority sources\": Academic journals (Journal of Career Development, Journal of Vocational Behavior), Gallup historical archives, Pew Research, YouGov archives, OECD education reports, Harris polls historical data.

              \"Methodological notes\": Flag when studies use different age ranges, different question framings (open-ended vs. multiple choice), and whether "entertainment" categories were offered or emerged organically.

              I ran this for you and got some really interesting results[0] (TLDR: Young people have traded the stability of the "Company Man" for the autonomy of the "Personal Brand" in response to a labor market that no longer guarantees security.

              [0]: https://gemini.google.com/share/3652b7910d8b

      • senorrib 3 hours ago
        I’d argue those aren’t really because of the social aspects of Youtube or TikTok.
    • ronbenton 3 hours ago
      Anecdata—as one of the oldest millennials, I have seen a very steep drop off in social network usage amongst my peers. Too much IRL family stuff.
      • jollymonATX 1 hour ago
        We are a major sized user cohort and using social platforms is just not worth the energy is my feeping also. Granted not family tradeoff in ky case, just I don't have free time to waste.
    • chipheat 3 hours ago
      Why? At least currently I don't feel this way about them.
    • riffic 2 hours ago
      A "social network" is a concept that goes far beyond computing and the internet
    • fogzen 4 hours ago
      I tend to agree — but is there any data on this?
  • riffic 2 hours ago
    can't reveal too much too soon but someone out there is quietly trying to make "At least one major national government or major city will launch an official presence on BOTH Bluesky AND the ActivityPub Fediverse in 2026" happen.
  • mnls 3 hours ago
    Bluesky? Fediverse? Really?
  • abhinavb05 3 hours ago
    Sponsored by bluesky
    • andypiper 3 hours ago
      I know the author, and do not believe that this is a true statement.
    • pfraze 1 hour ago
      Nope not us!
  • amannm 2 hours ago
    please put more work into AI generated content
  • antonkar 4 hours ago
    X or Bsky will likely evolve/become replaced by the social network where every tweet is an instant poll, here's a mockup I found:

    https://x.com/MaskedMelonUsk/status/1987338574606356901?s=20