I have started with idea and assumed customers will follow.
few signups, 0 revenue growth.
We kept learning, improving self and product. Talked to lot of customers and shaped our product for one use case. Now we are getting some traction.
Every decision we took looks 6 months ago stupid now. but it is not completely irrelevant. It shaped ourselves what we are, how we make decisions, how we execute today.
Things we do today, might look stupid in future. but we will be definitely be making better outcomes out of it.
No playbook exists. Keep moving, do better mistakes.
What do "Growth" means for you guys?
we went through something similar building a fintech tool — spent months on features nobody asked for because we assumed we understood the problem. what actually changed it: stopped building for what we assumed and started building for one specific thing one customer said they'd pay for that day. just one. then the next.
what was the specific use case you landed on?
Everything else just auxiliary things