> Google’s ad tech business brought in $30 billion last year, or about 8 percent of the revenue for its parent company, Alphabet. Its ad tech revenue has declined for 16 straight quarters, and analysts estimate it accounts for less than 1 percent of the company’s profit...
“This is a business no one cares about"
Can someone closer to GOOG explain this? The phrase "ad tech" seems to have a very specific meaning here. Does this 1% include all advertising around the Web? Basically all ad revenue outside of Google's own properties? The number is surprisingly low.
I haven't been in ads there in, like, over a decade and some but I believe what was under threat here was specifically Google's ad exchange network. Basically third party billing for space in Google's display ad network. Basically a part of the business which sells excess "inventory" and which is a much smaller part of their ad business than AdWords and AdSense. Or whatever they call these things now.
I used to work in AdX (and AdMeld that Google acquired) but not since 2014 or so. I believe the AdMeld acquisition itself was one of the things under the microscope here.
The judge was appointed by Clinton, so they've been in their role for decades now. It seems unlikely that someone who has served that long in her position would rule based on making the child in the White House happy.
To the contrary, the entire DOJ understands that FAANG and the three-letter-agencies are one revolving door. Any judge that attempts to defang Google's data collection may well run afoul of the American surveillance system, which this administration will fight tooth and nail to defend.
Not very different from how federal protectionism keeps Apple's App Store centralized despite trillions of dollars in ostensible market damage. Anyone trying to loosen America's grip on software distribution is crossing an ugly national security line that we're all too ashamed to admit exists.
100% glad someone states the obvious. Sometimes here people think these tech companies are on truly altruistic missions on making “the world a better place!!1” or truly making an impact by being an IC in their role and having access to perks which, have largely been taken away as the market matures to data collection and surveillance.
If you want to have some fun, go on LinkedIn and see how many former military people, proud of their service, boast how they are at x or y tech company in director esque roles.
Then bookmark them and see the pages disappear in the future. Boy I’m glad it’s legally 100% ok to scrap LinkedIn data because it truly is a revolving door.
RCS is google's foothold. It forces everyone to share with google and currently, there is no carrier option for RCS. You have to pick google or apple or go without.
Google employees tens of thousands of people. The US intelligence apparatus employees hundreds of thousands of people. In all of that, over eight years, there are 251 people who moved between the two, and because of that absolute rounding error, the entire federal government is beholden to them?
Since you are making the accusation that this is a real conspiracy: statistically, how many people should have rotated between these two giant employers over an 8 year span? The answer isn't zero.
Also, this makes the "data" even more pointless:
"between Google or related firms, and the federal government, national political campaigns and Congress during President Obama’s time in office"
"were appointed to federal advisory boards."
Do you know how many of those boards exist? There are tons of them. I've known a couple of people who have served on them. They're incredibly boring and deal with things like "What accessibility standards should federal government websites support?". Of course you would want people from Google on that type of board.
> 251 individuals in such detected instances just in google. And that report is 10 years old, I'd bet it's 10x that by now.
"Detected instances"
It's so secret that I can name one of them off the top of my head: Matt Cutts. Is he part of this vast conspiracy too?
What conspiracy mate? It's not so deep, I was curious if what he said was a lie due to the downvotes and found nice evidence for it. You don't find it convincing it's your choice, but the dude didn't pull it out of his ass.
You think that giant employers being protected, especially when they align themselves with government interests of the day, is a conspiracy? Do you also think that suggesting economic producer interests are a high priority is a conspiracy? Or that corporations with contracts to the government are generally compliant with governmental requests?
The DOJ isn't part of the Judiciary branch, it's part of the Executive.
> FAANG and the three-letter-agencies are one revolving door
Most of the NSA is active duty service members and former military. Did you mean other three letter agencies, excluding the most powerful one dealing with surveillance?
> Any judge that attempts to interfere with Google's data collection may well run afoul of the American surveillance system
The judge in this case put the final nail into Trumps slush fund. But now she's doing his bidding. Is that what you're claiming?
Not everything is a conspiracy. You don't have some special insight into this.
Given the sentence immediately following the revolving door metaphor, I think it was clumsily being used for data, not personnel. Especially because it's true for obvious reasons.
> The judge in this case put the final nail into Trumps slush fund. But now she's doing his bidding. Is that what you're claiming?
No, they're clearly claiming it's a non-partisan thing and the sitting president is irrelevant, as are the specifics of the virtue signalling happening. Yes, even though they qualified themselves with "this administration". Do you think that the Clintons aren't friends with the state department surveillance abomination or the nastiest parts of government writ large? That Bill or Hillary wouldn't fight tooth and nail to protect this terrible thing that's been wrought? Replace the context with some virtue signal about NATO intervention in Serbia 27 years ago, nothing changes. Partisan politics is for yokels.
> The judge in this case put the final nail into Trumps slush fund.
That's a very different, partisan effort. It's not bipartisan like the Patriot Act was, or domestic surveillance in-general.
> Not everything is a conspiracy. You don't have some special insight into this.
Not everything is as it seems. You can't meaningfully prove that the NSA sat on their hands in the 13 interceding years since Snowden. There's no evidence that US interventionism is on the straight-and-narrow now, you're wishcasting and calling it truth.
> You can't meaningfully prove that the NSA sat on their hands in the 13 interceding years since Snowden.
I mean, you're correct? It's impossible to prove a negative.
> There's no evidence that US interventionism is on the straight-and-narrow now, you're wishcasting and calling it truth.
Extraordinary claims require extraordinary evidence and all that. You're the ones making the extraordinary claims. The burden of proof is on you, not the people pointing out the flaws in these claims.
i would argue, the NSA not being up to some bullshit is more unlikely, and thus has the burden of proof on it, to assume otherwise is to ignore history and basic incentives these orgs have.
> These days all three branches march lock step in their jackboots
Which is why the Judicial branch has been ruling against the Executive branch again and again? I don't understand what evidence you think you have to the contrary, other than vibes?
Isnt that updated by some national database and google just pulls that data? Apparently Apple Maps will also get it in a few days, since they get the data from them as well.
Yes. We had the same comments about Gulf of America.
Edit: I don't know that there's an actual database served up by the US Gov, but governments control the naming of these things within their own jurisdictions. All of the big mapping products have the ability to serve up different names based on where you're viewing from.
> Per Secretarial Order 3453, Lake Ontario has been renamed to Lake America. The basemaps for GNIS are in the process of being updated to reflect this name change.
It would be nice if Maps would prefer data from government DBs that have localized versions of foreign place name data (e.g., Germany's BKG) when available.
It makes perfect sense that govs control names within their jurisdiction - I am eyerolling at both the name change and the reaction.
I am curious though - is it convention to leave the data as is, or is it illegal to modify it?
Regardless, itll just be changed back in 2 years; as long as I can type "lake ontario" and get directed to Lake Ontario, I do not care at all what the gov database calls it currently.
I too remember last year when everyone really cared about that and it was the end of the world and then we got on with our lives because at the end of the day it not only doesn't matter, the naming of these things is arbitrary, and anything that a president can change the name of a subsequent president can modify yet again.
What do they call the South China Sea, is it the East Sea or is it the West Philippine Sea? What do the French call the English Channel? Is it Le Manche d'anglaise?
Seems like something that should be user-configurable (like DNS servers). While the recent annoying renamings have drawn attention to the issue, landmark names have basically always been political.
I have been wondering this as well. I cannot imagine having this be autoupdated without review from a centralized database is a good idea. This is a process that needs to be frangible and have some friction in it.
In this day and age, GPS mapping tools have major implications for societal function, safety, economics, national security, healthcare, etc. I'm struggling to think of an industry where a sudden absence/subtle changes of named GPS mapping data would not have an effect.
If everyone relied on the same data base which could push changes to the map in the pocket of every resident of a nation that would be the first thing I would think to hack. Probably easier than actually jamming or spoofing GPS/GNSS over a huge area.
There are thousands of small street changes across the country each day. New subdivisions, road expansions, lane changes, new traffic lights. Of course the vast majority should be auto-updated without manual review, what would a person add to the process? The public database is the system of record in the first place.
To all the people pissed about the "Lake America" stuff: why in the actual fuck do you want Google of all organizations to be arbiter of geographical info, instead of federal institutions that are (at least nominally) operated under democratic principles?
Don't you understand the horror of what you're suggesting: "I want Google to impose it's own personal value judgments over the government's."
Yes, I think it's incredibly stupid, 3rd grader childlike to call this "Lake America". But the problem is not Google, the problem is the ass hats we (collectively, even if not you/me personally) voted for. The problem is especially with our Congressional reps who have just neutered themselves in service to this stupidity. And I get it, our federal institutions have definitely showed their frailty lately, but I can't fathom then why people think the proper solution is to give more decision-making authority to Google.
Democracy works best as a diffuse institution and is more than just voting. People are supposed to have rights and power themselves and I want them to try to make things better (whether I agree with them or not) and "corporations" are just groups of people. Needing to just go with the government, especially on something so clearly within their rights, is counter to the ideals of the system.
I can understand Google somewhat here (if I was running a business I wouldn't be happy wading into a political issue like this) but the idea that they are above criticism for just falling in line still doesn't resonate with me.
I do wonder how many people that criticize the renaming, were criticizing Obama when he rename Mt McKinley. What are the principles here? Or is it just names I like vs names I don't like.
Yeah it's meaningless to fight. Except not really. If the powers that be are corrupt we can simply keep calling it Lake Ontario across the board, and use the difference to find who is or isn't on my side on that issue.
The only people calling it Gulf of America or Lake America are hardcore MAGATs in my social circle. Even former Trump voters in my social circle are annoyed and not using the new names. So it's an effective way to figure out who is or isn't going along with the Administration today.
> If the powers that be are corrupt we can simply keep calling it Lake Ontario
This is the same logic that the right wing used when they disagreed with Obama on some issues, so they blocked his Supreme Court nominations just because anything Obama does must be bad.
Sounds like your social circle is in denial. There are certainly plenty of things Trump, buffoon and graft-a-holic he is, has done that are corrupt. Renaming bodies of water doesn't look like one of them. (Obviously, because he would have renamed it after a donor, or at least after himself.)
I mean, sure, we can all call anything whatever. I can call New Mexico "Best Mexico" or call Washington, DC "Bad Washington" and that's my right. But pretending that there aren't official names for things because we don't like the current guy seems immature. It's clearly within the authority of the government. Talk like this makes me think that people want to just live in a reality defined exclusively by party politics where we just pretend every law or policy made by The Bad Party doesn't exist, rather than try to win elections so we can shape the one actual reality.
> Google’s ad tech business brought in $30 billion last year, or about 8 percent of the revenue for its parent company, Alphabet. Its ad tech revenue has declined for 16 straight quarters, and analysts estimate it accounts for less than 1 percent of the company’s profit... “This is a business no one cares about"
Uhhh, what? What kind of colorful accounting is this that they're pulling off?
This isn't for the whole of Google's ad business. Just its ad exchange and I think parts of DFP; basically just mechanisms for auctioning off excess display ad inventory.
Thanks. I was trying to figure out exactly what's in scope here. I'd love to get a broad breakdown or a big pie chart that goes to this level of granularity so I can see where this sits within its other 'non-Google-property' ad businesses.
I wonder if it would help to revoke patents that help google maintain its monopoly, assuming that's the case and it's doable by a judge/congress/someone?
What exactly is the nature of its monopoly that moots competition? I was of understanding that it's more than just ads on google search results, isn't it?
"long history of prevailing in court" is another way of saying "Google isn't being punished as much as they deserve"
> Their job isn't to make people happy.
Sure, but I think we can all agree the US legal system very, very, very rarely issues any ruling that materially punishes a corporation. Even the worst of the worst typically get off very easy.
Not GP, and I regularly lament as well the incredibly gentle treatment of certain companies that I'd argue should have been literally fined out of existence (e.g. Equifax, PG&E, etc.), but we should probably stop to reflect that if the US were a country which erred in the other direction, issuing crippling fines often, we would probably stop being the country where innovative companies choose to do business. I don't just mean that as a talking point, I actually think I probably would prefer to have the economy we have here today (with its injustice) compared to one where most innovative companies won't do business here because they can't afford the possible fines.
“The system” by which I assume you mean the Government of the United States or America doesn’t need to, because “the system” is sovereign. Corporations are not. They get checked when they get checked, and this ruling only avoided a worse-case scenario for Google. It wasn’t a win for them either.
What an incredible miscarriage of justice. Make enough money and pay off enough politicians, and you can pretty much shoot people on the street in broad daylight.
Accepting behavioural changes, is the same stink of the last five decades.
I would like to wait for my own judgement... But someone reacting to the same, "We're sorry", that has been so common it became a South Park meme? They have had no evidence, probably in their lifetime, that government has not simply sold out to private enterprise. There is zero reason to be mad at them.
People react to actions. The actions thus far... Do not encourage any of kind of trust. Taking time to redact the ruling, is not an encpuragement to trust.
Sure. Wait for a ruling. Re-evaluate when it releases, too.
But reacting to the exact same pile shit they've seen everytime... Why blame them?
A separate discussion for sure, but simply seeing a headline and declaring it an "incredible miscarriage of justice" seems a little far fetched.
For example, many times the courts will point out that the laws need to be updated, which would be in the ruling. Or that a law as written is unconstitutional but it could be made so with some changes. That stuff doesn't make the headlines though, just the "Courts rules for/against X". Ideally we'd have a legislative branch that would look at these rulings and update our laws, but their disinterest in doing so isn't the courts' fault.
A legitimately rule based legal system is far more beneficial than one that takes sides based on the taste of the day. beneficial for everyone involved. If you want to write "Stan for billionaires", without any sort of reasoning, well, that says more about you.
It's the modern "Never argue with a man who buys ink by the barrel". I think it's why outdoor advertising is so rife. It's hard to fight something when you rely on it to keep your position.
Just to make sure I'm understanding, you're saying that Google payed someone (presumably Trump), who then went and convinced a Clinton appointed judge who has ruled against Trump in the past to give the case to Google?
who is to say that it is great. what makes it so, why is that valuable. Is doing more good than harm. that there is even some inherent value in a "great institution". A bunch of smaller companies would probably be better economically and be more innovative.
Appropriate last name. So any institution that lies, cheats, and steals their way to top is absolved of all wrongdoing just because they got to the top?
I kinda somewhat reluctantly agree with you, and I think other commenters are missing the point that breaking up Google may allow non-US competitors to rise up and take Google's place on the world stage. Thus, breaking them up is not in the national interest of the US.
As long as there are many competitors, that's better than a monopoly, even if some of the competitors are foreign. Powerful monopolists restricting our freedoms is not in the interest of Americans long-term.
If Alphabet allows a non-US competitor to replace them, isn't it their fault for failing to compete? The threat of replacement is supposed to be what motivates Alphabet to innovate.
It could also be argued that allowing Alphabet to sustain anticompetitive damages is exactly what creates the opportunity for them to be replaced. Alternatives to AdSense and YouTube can only succeed in America if Alphabet rests on their laurels and is artificially defended from natural price competition.
So because Google monopolizes on a big enough scale, suddenly they are too important to break up? I would argue that if any single company is big enough to where if it were to break up it would be "against the national interest," then it is too big and must be broken up.
Can someone closer to GOOG explain this? The phrase "ad tech" seems to have a very specific meaning here. Does this 1% include all advertising around the Web? Basically all ad revenue outside of Google's own properties? The number is surprisingly low.
I used to work in AdX (and AdMeld that Google acquired) but not since 2014 or so. I believe the AdMeld acquisition itself was one of the things under the microscope here.
Not very different from how federal protectionism keeps Apple's App Store centralized despite trillions of dollars in ostensible market damage. Anyone trying to loosen America's grip on software distribution is crossing an ugly national security line that we're all too ashamed to admit exists.
If you want to have some fun, go on LinkedIn and see how many former military people, proud of their service, boast how they are at x or y tech company in director esque roles.
Then bookmark them and see the pages disappear in the future. Boy I’m glad it’s legally 100% ok to scrap LinkedIn data because it truly is a revolving door.
251 individuals in such detected instances just in google. And that report is 10 years old, I'd bet it's 10x that by now.
Google employees tens of thousands of people. The US intelligence apparatus employees hundreds of thousands of people. In all of that, over eight years, there are 251 people who moved between the two, and because of that absolute rounding error, the entire federal government is beholden to them?
Since you are making the accusation that this is a real conspiracy: statistically, how many people should have rotated between these two giant employers over an 8 year span? The answer isn't zero.
Also, this makes the "data" even more pointless:
"between Google or related firms, and the federal government, national political campaigns and Congress during President Obama’s time in office"
"were appointed to federal advisory boards."
Do you know how many of those boards exist? There are tons of them. I've known a couple of people who have served on them. They're incredibly boring and deal with things like "What accessibility standards should federal government websites support?". Of course you would want people from Google on that type of board.
> 251 individuals in such detected instances just in google. And that report is 10 years old, I'd bet it's 10x that by now.
"Detected instances"
It's so secret that I can name one of them off the top of my head: Matt Cutts. Is he part of this vast conspiracy too?
If you think it is "nice evidence", how many people should have moved between those two employers?
And you made the claim that the rate likely drastically increased over the past 10 years. Based on what, exactly?
> FAANG and the three-letter-agencies are one revolving door
Most of the NSA is active duty service members and former military. Did you mean other three letter agencies, excluding the most powerful one dealing with surveillance?
> Any judge that attempts to interfere with Google's data collection may well run afoul of the American surveillance system
The judge in this case put the final nail into Trumps slush fund. But now she's doing his bidding. Is that what you're claiming?
Not everything is a conspiracy. You don't have some special insight into this.
> The judge in this case put the final nail into Trumps slush fund. But now she's doing his bidding. Is that what you're claiming?
No, they're clearly claiming it's a non-partisan thing and the sitting president is irrelevant, as are the specifics of the virtue signalling happening. Yes, even though they qualified themselves with "this administration". Do you think that the Clintons aren't friends with the state department surveillance abomination or the nastiest parts of government writ large? That Bill or Hillary wouldn't fight tooth and nail to protect this terrible thing that's been wrought? Replace the context with some virtue signal about NATO intervention in Serbia 27 years ago, nothing changes. Partisan politics is for yokels.
That's a very different, partisan effort. It's not bipartisan like the Patriot Act was, or domestic surveillance in-general.
> Not everything is a conspiracy. You don't have some special insight into this.
Not everything is as it seems. You can't meaningfully prove that the NSA sat on their hands in the 13 interceding years since Snowden. There's no evidence that US interventionism is on the straight-and-narrow now, you're wishcasting and calling it truth.
I mean, you're correct? It's impossible to prove a negative.
> There's no evidence that US interventionism is on the straight-and-narrow now, you're wishcasting and calling it truth.
Extraordinary claims require extraordinary evidence and all that. You're the ones making the extraordinary claims. The burden of proof is on you, not the people pointing out the flaws in these claims.
> These days all three branches march lock step in their jackboots
Which is why the Judicial branch has been ruling against the Executive branch again and again? I don't understand what evidence you think you have to the contrary, other than vibes?
Edit: I don't know that there's an actual database served up by the US Gov, but governments control the naming of these things within their own jurisdictions. All of the big mapping products have the ability to serve up different names based on where you're viewing from.
And Apple just renamed: https://apnews.com/article/apple-lake-ontario-america-google...
GNIS, Geographic Names Information System
(Which still shows Lake Ontario for me as I write this. The body of water along the US's southern coast is Gulf of America however.)
https://edits.nationalmap.gov/apps/gaz-domestic/public/searc...
GNIS renders their own static map tiles, so it may take a while for the update to be reflected on the map itself.
I see this on the top bar
I am curious though - is it convention to leave the data as is, or is it illegal to modify it?
Regardless, itll just be changed back in 2 years; as long as I can type "lake ontario" and get directed to Lake Ontario, I do not care at all what the gov database calls it currently.
Why do you expect meek reaction in a rename like this? What is eye rolling over reacting to this particular rename?
What do they call the South China Sea, is it the East Sea or is it the West Philippine Sea? What do the French call the English Channel? Is it Le Manche d'anglaise?
Apple updated it yesterday. If I were Google I'd turn down that refresh rate and let someone else take the bad PR next time
In this day and age, GPS mapping tools have major implications for societal function, safety, economics, national security, healthcare, etc. I'm struggling to think of an industry where a sudden absence/subtle changes of named GPS mapping data would not have an effect.
If everyone relied on the same data base which could push changes to the map in the pocket of every resident of a nation that would be the first thing I would think to hack. Probably easier than actually jamming or spoofing GPS/GNSS over a huge area.
Don't you understand the horror of what you're suggesting: "I want Google to impose it's own personal value judgments over the government's."
Yes, I think it's incredibly stupid, 3rd grader childlike to call this "Lake America". But the problem is not Google, the problem is the ass hats we (collectively, even if not you/me personally) voted for. The problem is especially with our Congressional reps who have just neutered themselves in service to this stupidity. And I get it, our federal institutions have definitely showed their frailty lately, but I can't fathom then why people think the proper solution is to give more decision-making authority to Google.
I can understand Google somewhat here (if I was running a business I wouldn't be happy wading into a political issue like this) but the idea that they are above criticism for just falling in line still doesn't resonate with me.
The only people calling it Gulf of America or Lake America are hardcore MAGATs in my social circle. Even former Trump voters in my social circle are annoyed and not using the new names. So it's an effective way to figure out who is or isn't going along with the Administration today.
This is the same logic that the right wing used when they disagreed with Obama on some issues, so they blocked his Supreme Court nominations just because anything Obama does must be bad.
Sounds like your social circle is in denial. There are certainly plenty of things Trump, buffoon and graft-a-holic he is, has done that are corrupt. Renaming bodies of water doesn't look like one of them. (Obviously, because he would have renamed it after a donor, or at least after himself.)
I mean, sure, we can all call anything whatever. I can call New Mexico "Best Mexico" or call Washington, DC "Bad Washington" and that's my right. But pretending that there aren't official names for things because we don't like the current guy seems immature. It's clearly within the authority of the government. Talk like this makes me think that people want to just live in a reality defined exclusively by party politics where we just pretend every law or policy made by The Bad Party doesn't exist, rather than try to win elections so we can shape the one actual reality.
Sounds like it's not nothing, but also not much.
That must have been in drafts for a while.
Uhhh, what? What kind of colorful accounting is this that they're pulling off?
What exactly is the nature of its monopoly that moots competition? I was of understanding that it's more than just ads on google search results, isn't it?
Non-paywalled link
As usual.
Courts should regularly issue rulings you don't like. Their job isn't to make people happy.
> Their job isn't to make people happy.
Sure, but I think we can all agree the US legal system very, very, very rarely issues any ruling that materially punishes a corporation. Even the worst of the worst typically get off very easy.
Do you disagree with that?
Those two things are completely different and have very different meanings. For the most part, the courts aren't the ones that fine businesses.
> There have been more than 180,000 corporate fines issued in the US between 2020 and 2024, totaling more than $345 billion
> 3M Company has been issued with the costliest fines, adding up to $18.6 billion
$345 billion over 4 years seems like a lot to me. Maybe it should be higher? I don't know.
What politicians were paid off to make a judge in a lifelong position who has served for decades rule in Google's favor?
I would like to wait for my own judgement... But someone reacting to the same, "We're sorry", that has been so common it became a South Park meme? They have had no evidence, probably in their lifetime, that government has not simply sold out to private enterprise. There is zero reason to be mad at them.
People react to actions. The actions thus far... Do not encourage any of kind of trust. Taking time to redact the ruling, is not an encpuragement to trust.
Sure. Wait for a ruling. Re-evaluate when it releases, too.
But reacting to the exact same pile shit they've seen everytime... Why blame them?
Regardless of the content of this ruling, it's another brick in the wall.
For example, many times the courts will point out that the laws need to be updated, which would be in the ruling. Or that a law as written is unconstitutional but it could be made so with some changes. That stuff doesn't make the headlines though, just the "Courts rules for/against X". Ideally we'd have a legislative branch that would look at these rulings and update our laws, but their disinterest in doing so isn't the courts' fault.
Is that actually what you think?
> Make enough money and pay off enough politicians, and you can pretty much shoot people on the street in broad daylight.
So, too big to fail, but to small to be a monopoly that abuses it's power?
Appropriate last name. So any institution that lies, cheats, and steals their way to top is absolved of all wrongdoing just because they got to the top?
How do you prevent another monopoly from forming from a different country than your own?
It could also be argued that allowing Alphabet to sustain anticompetitive damages is exactly what creates the opportunity for them to be replaced. Alternatives to AdSense and YouTube can only succeed in America if Alphabet rests on their laurels and is artificially defended from natural price competition.