Delta’s Biscoff cookies were supposed to be temporary

(seriouseats.com)

71 points | by mhb 1 day ago

19 comments

  • SoftTalker 1 hour ago
    > a peanut shortage prompted Delta, then America’s fourth-largest airline, to seek an alternative onboard snack

    I never knew this was the reason. I had assumed that airlines stopped serving peanuts as an accomodation to the increasing number of people with peanut allergies.

  • c0rruptbytes 2 hours ago
    Claire Saffitz makes cinnamon rolls with these cookies as the inner cinnamon filling, they’re so good with the spice
  • jmpman 1 hour ago
    I'd read that there are a few snack items resistant to GLP-1 induced food aversions, when I was on a GLP-1, Biscoff cookies felt like one of them. I may have an Amazon scheduled delivery of Biscoff, which every month, I intend to cancel, and somehow forget to follow through.
    • tombert 45 minutes ago
      I'm not on GLP-1s, but I am on metformin [1] which my wife says has similar food aversion properties to the GLPs, and for me I've noticed virtually anything with peanut butter I can still eat a nearly infinite quantity of. One of the worst things that has ever happened to me was finding out that peanut butter fudge is ridiculously easy to make.

      [1] Off label for weight loss. My insurance wouldn't cover GLP-1s, and metformin is out of patent and super cheap, and I read that at least some people have had good success using it for weight loss. I am fortunately one of those happy few.

      • collinstevens 23 minutes ago
        please delete your comments, this is an infohazard for us on glp-1s
        • tombert 11 minutes ago
          I shouldn't have to suffer through this alone.
  • adzm 1 hour ago
    Have you heard of Biscoff spread? It's kinda like peanut butter except, it's made out of cookies https://www.youtube.com/watch?v=_BZsIY6PUPU (might not be sfw)
    • jldugger 1 hour ago
      Yea, I once brought some to game night, and another gamer brought actual Biscoff cookies. Then a third person put them together into a sandwich cookie which I thought was equal parts funny and violating some kind of Kosher rule "Do not seethe a kid in it's mother's milk" I invented in my head.
      • Waterluvian 12 minutes ago
        We’ve strayed further. Sometimes we take the meat of a chicken, bathe it in its eggs, dip it in bread crumb, and shape it in the form of its ancestors.

        Dino nuggies are worth it though…

    • Waterluvian 13 minutes ago
      Wife got the same thing but it’s Oreo cookie spread. The stuff is crack.
  • sasaf5 1 hour ago
    Please, make sure you try these at least once in your life: https://en.wikipedia.org/wiki/Speculoos
  • geodel 31 minutes ago
    Wow. Seems people do love it. My thought was always there could be no cheaper or worse snack that airlines can offer
    • temp_praneshp 18 minutes ago
      I moved to America in July 2011, first delta flight in August that year, and have pretty much not bought any other cookie since.

      When I was young and shameless back then I would even ask for an extra one! My wife hates the cookie though, so probably in your boat

    • thenthenthen 9 minutes ago
      Grinding them up as bottom for cheesecake is heaven!
    • gnarcoregrizz 9 minutes ago
      same. biscoff is loathsome
  • Dries007 2 hours ago
    As a Belgian I still dislike this new branding.
    • throw7 46 minutes ago
      If it's any help, the company denies that Delta came up with the name, but doesn't offer an explanation to the origin of the name itself.

      It's also funny how they deny that the original deal with Delta was only a temporary short term deal, but that it was always a longterm deal.

    • tunk 1 hour ago
      Same.
      • Insanity 1 hour ago
        It is at least easier to pronounce for non-Dutch speakers. Here in Toronto, there are a few places that put "Speculaas/Speculoos (Biscoff)" on their menu, e.g: https://www.columbuscafe.com/en/recette/cafe-latte-de-lours-....

        But to be honest, as a Belgian living abroad, I'm just happy I can find it at all lol. Was surprised to even find the 'crunchy' spread in my local supermarket.

  • johnnyApplePRNG 1 hour ago
    Title makes it sound like Biscoff was created by an airline or something...

    The bakery has been around since 1932, FYI.

    • eddieroger 40 minutes ago
      The "then passengers fell in love" portion was enough context (for me, at least) to know we were about to read about Delta Airlines, the first place I've had Biscoff cookies, and other than when I get them at Costco, the only place I eat them.
  • rootusrootus 1 hour ago
    Once in a while we pick up a pack of these from Costco, when we haven't flown in a while. They're pretty sweet, so we don't get them too often, but once in a while as a treat.
  • Exoristos 1 hour ago
    Soon after these became ubiquitous in grocery stores, the manufacturer stopped using butter. I don't buy them anymore.
  • HumblyTossed 2 hours ago
    Too sweet. Much would rather p-nuts.
    • programmertote 17 minutes ago
      Came here to say this. I thought I liked them when I was given just one packet on the airplane. So I bought them at Costco when I saw them there. It's been like two months since I bought it and I barely finished a third of that because it's too sweet.
    • garbawarb 1 hour ago
      Same. All these snacks have added sugar or oils, I'd rather have something simple.
    • dieselgate 2 hours ago
      Are there allergy concerns with nuts?
      • sbennettmcleish 1 hour ago
        One of my sons is allergic to peanuts (and a lot more, like dairy alas) ... but Biscoff is a saviour for a little treat! And Biscoff spread is glorious, better than peanut butter IMO
        • skyyler 23 minutes ago
          Biscoff spread is a nice treat but peanut butter is much higher in protein, lower in carbs, and is mostly unsaturated fats compared to Biscoff spread which is mostly saturated fats.

          Compared to natural peanut butter anyways. Compared to something like Jif though, that difference is probably minimal.

      • lotsofpulp 1 hour ago
        https://www.aaaai.org/tools-for-the-public/conditions-librar...

        >Myth: Smelling an allergen can trigger anaphylaxis.

        >Fact: While people often don’t like the smell of a food they’re allergic to, smell does not provoke an allergic reaction...While smells can linger in the air, the allergen proteins do not, which is why smelling a food will not trigger anaphylaxis.

        https://pubmed.ncbi.nlm.nih.gov/33548082/

        >Allergic reactions to airborne peanut proteins are rare and cannot be predicted by high levels of IgE-antibodies to peanut or Ara h 2. Only small amounts of biologically active peanut proteins were detected in the air and seem unlikely to trigger moderate/severe allergic reactions.

        • dieselgate 1 hour ago
          Cross-contamination risk via surfaces and touch might still remain in such tight spaces. Thanks for the articles about olfactory risks!
        • stevesimmons 55 minutes ago
          I have severe peanut allergy. If I have any exposure, my immune system stays hypersensitised for several weeks. During that period, even the smell of peanuts is enough for my throat to start swelling up. It won't develop into the full anaphylactic reaction but it is certainly bad enough to make me very unhappy.
      • HumblyTossed 53 minutes ago
        I don't have a nut allergy.
  • el_don_almighty 2 hours ago
    I love these cookies
    • malfist 2 hours ago
      Me too. Have you seen that Kodiak is now making "cookie butter" protein granola? Cookie butter is the US naming of speculoos and they're amazing. Love that stuff. Tried making my own to improve the macros more, but haven't nailed it yet.
    • jolt42 1 hour ago
      I do too, but realized i like ginger snaps, at least some varieties at least as well if not better.
  • ardit33 39 minutes ago
    Does anyone voluntarily buys them? I find them barely eatable food.
  • _doctor_love 1 hour ago
    Dunking these in coffee is super clutch
    • Telemakhos 59 minutes ago
      Or hot tea. Along the same lines too, try the ultra-flat and crisp and dunkable Moravian cookies (specifically the spice or ginger flavors) or ginger-flavored Swedish thins.
  • t1234s 1 hour ago
    pairs well with a coffee but with a gin and tonic pretzels are the way to go.
  • burningChrome 1 hour ago
    And now with their popularity, they're almost everywhere now. Mcdonald's, Krispy Kreme, Cinnabon, Auntie Anne's have all had Biscoff partnered products.

    Kind of cool to the explosion of popularity and them taking advantage and partnering with other brands to expand their markets.

  • MC995 2 hours ago
    Honestly that's one of the few things I look forward to when flying these days, and a serious consideration on picking Delta if other factors are equal between airlines.
    • drcongo 2 hours ago
      You can just buy some from a shop.
      • Liuser 1 hour ago
        Tomato juice is also disproportionately popular during flights compared to what one would normally order grounded. You can also buy tomato v8 juice from a shop, but there’s a reason taste changes when you’re flying, which they explain in the article.
      • tigen 2 hours ago
        Anticipating it nervously as the attendant distributes them down the aisle and then receiving it for free makes it taste better.
      • MC995 2 hours ago
        I do, sometimes. But when I can always get them it's less of a "treat".

        There are a few things I only get intentionally when traveling for work so it's something to look forward to and brings something positive to the trip.

      • em3rgent0rdr 2 hours ago
        Sure, there are a lot of things like this you can do. It would eat up a minute of your time and cost a premium to buy a tiny packet of an individually-wrapped biscoff. Or you could spend ~$36 to buy a box of 300 biscoffs that occupy a space in your cupboard, and then every time you fly, you take one out of the box and put it in your carry-on, and resist the temptation to eat it unless you are 10km high.
        • xattt 1 hour ago
          Keep the box, set a chair in the middle of the living room, strap on a VR headset (viewer’s choice) and put on an airline passenger POV video from YouTube. Crunch away at your Biscoff.

          You’re welcome. You just saved thousands of dollars.

      • tekla 2 hours ago
        Like half the article is about why these cookies are popular in flight
  • righthand 1 hour ago
    Americans love sugary factory-dust garbage of course they think it’s a treat. Non-US flights have 100x better service and amenities.
  • prmph 1 hour ago
    Aren't they supposed to be full of sugar? Each time I've been tempted to pick them up when shopping, one look at the ingredients and nutritional profile is enough to dissuade me. I guess trying them once in a while won't kill me, though.

    Apparently, they are a brand of speculoos cookies, and this Wikipedia synopsis is eye opening:

    > speculaas [speːkyˈlaːs] ⓘ refers to the more traditional variant, made with a mix of various spices, which is nowadays most popular in the Netherlands; speculoos [speːkyˈloːs] ⓘ refers to a Belgian variant that omits the traditional spices in favour of caramelized sugar for flavour, and which is nowadays the most common variant in Belgium and worldwide

    So the Belgians enshittified speculaas to create speculoos, pumping it full of sugar, and presented it to the world as something special.

    • wiether 1 hour ago
      They're... cookies. A treat.

      Looking at the nutritional profile of cookies doesn't make sense. You're supposed to eat them in such low quantity/frequency that it doesn't matter.

      • prmph 11 minutes ago
        Yes, cookies are not the most healthy thing, but there are better and worse ones. It is not just even about it containing some sugar. Why replace the spices that made a traditional cookie special, with more sugar? What is distinctive about sugar?
    • skerit 18 minutes ago
      > So the Belgians enshittified speculaas to create speculoos

      Yes and no. This "Speculoos is actually cheap Speculaas" isn't completely true. That's what people like to say today, but the "Speculoos" name has been around much longer than Lotus bakeries. It's just a dialect thing and there is no reason. Some people called it "Speculaas", some people called it "Speculoos", and _then_ a cheaper variant got made and they choose the "Speculoos" term for it.

      It all just sounds really fitting because the "-loos" suffix in Dutch means "without".

      • prmph 4 minutes ago
        Thanks for the explanation. I agree the -loos suffix is indeed (amusingly) fitting, if that's what it means. Specu-loss?
    • notyourwork 1 hour ago
      Yes things made with sugar have sugar.